5 Technology-Enabled Strategies for Consumer Engagement in Healthcare

Consumer-engagement in healthcare is increasingly dependent on the adoption and use of quality technology. Some providers are hesitant to go completely digital, still taking notes with pen and paper and having a preference for the old manner of doing things. While many different processes offer digital solutions that have improved the industry, there is still progress to be made. Part of the importance that digital technology holds today has to do with consumer engagement in healthcare. Often viewed through the lens of patient engagement, providers aim to get their patients involved in their care to achieve better results. What they often fail to remember is that their patients are consumers, and they desire the same level of technology they receive in other industries they participate in. Below are 5 technology-enabled strategies for consumer engagement in healthcare.

Technology that Improves Consumer Engagement in Healthcare

AI-Assisted Charge Capture

A shift happened at someone in the industry where a provider’s focus switched from patient-focused to revenue-focused. Providers spend a great deal of time on the claims process, ensuring that claims are approved, and payments are received. A technology-enabled solution for consumer engagement in healthcare should include AI-assisted charge capture. AI-assist in charge capture processes is a great tool for returning the provider's focus on consumer engagement in healthcare without compromising revenue. Providers can access incredible tools that increase efficiency and accuracy throughout the claims process.

Digital Front Door

A digital front door is essential for improving consumer engagement in healthcare at your practice. Patients have grown accustomed to digital interactions daily, and they want the same from their providers. This technology will digitize inbound inquiries at your organization. Tools including automated messaging systems, automated prescription requests, self-service appointment processes, and more all help improve consumer engagement in healthcare.

Geo-Located Outreach

Ensuring your patients are helped efficiently and with ease is essential for improving consumer engagement in healthcare. Tools like geo-located outreach and selection are great for this. Functioning similarly to a ride-sharing app this tool analyzes patient appointment requests to find the best option nearest to them.

Queue Management Solutions

Queue management solutions are the next greatest tool for improving consumer engagement in healthcare. This tool enables patients a more positive waiting experience. It is one where they do not have to sit quietly in a crowded room, wondering when they will finally get into a room with their provider. This tool allows the patient to wait from their car and track themselves in line. They always know exactly how many people are in front of them and can wait more comfortably.

Chatbot Messaging

Lastly, chatbot messaging is essential for improving consumer engagement in healthcare. This tool helps providers digitize patient interactions without compromising staff productivity. It works with patients to complete different requests like prescription refills and more while sounding exactly like the voice of your organization. This tool can be used by providers to update patients about their appointments or any changes within your practice.

To learn more about digital tools that can help your organization improve consumer engagement, click here.